Are Sales right to complain about Marketing leads?
5 lessons from a customer project
“I’ll prove it to you!” exclaims Jack Kosakowski. "Let me show you the current state of Sales and Marketing alignment." It’s September 12, 2017. I’m attending the London Sales Hacker event. We’re in the middle of a panel discussion, “Sales And Marketing Alignment...read more
Search for sales and marketing alignment in Google and you get 40.2 million results. I know this because I did a lot of research for my own article on Sales and Marketing Alignment | Proven Strategies For Success. Although I must admit. I didn’t review all...read more
“Most of the marketing leads we get are rubbish!” says Dave Apthorp. Really, Dave? Is it true? Marketing leads are so poor it’s not worth salespeople calling them. We wanted to find out. So we did an experiment. The results might surprise you.read more