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Boost the flow of high quality, sales-ready leads through marketing automation

MARKETING AUTOMATION

Boost the flow of high quality, sales-ready leads

Ask for a marketing automation consultation

30 minute call to discuss your ideas

Get in touch

Common Challenges

Get Sales and Marketing working together effectively to deliver your proposition

Alignment

Sales & Marketing working together effectively to deliver your proposition

Increase the flow of sales-ready leads ready to engage with Sales

Leads

Increase the flow of sales-ready leads ready to engage with Sales

Implement effective hand-off processes between Marketing and Sales

Hand-off

Implement effective hand-off processes between Marketing and Sales

Prioritize leads and identify those people ready to speak to a salesperson

Qualify

Prioritize leads and identify those people ready to speak to a salesperson

Use marketing automation to help people get to know, like and trust what your company

Nurture

Help people get to know, like and trust what your company

Get the Pardot and Marketo marketing automation tools doing what you need

Pardot & Marketo

Get the Pardot & Marketo marketing automation tools doing what you need

Improve, extend and de-duplicate core data to create a single customer view

Data

Improve, extend and de-duplicate core data to create a single customer view

Create the high quality, tailored content that feeds your marketing automation program

Content

Create the high quality, tailored content that feeds your marketing automation program

Determine which marketing campaigns are worth their salt and which are not

Analyse

Determine which marketing campaigns are worth their salt and which are not

Customer Story

Linx customer story on marketing automation using Marketo

Based near Cambridge, UK, Linx Printing Technologies manufacture advanced printers used in production lines around the world.

The company has offices in the UK, France and China and an independent distributor network covering 50 countries.

Generating warm leads for product extensions and enhancements from existing customers is a key revenue driver. These leads are qualified by the Linx telemarketing team and allocated to distributors or the field sales team.

“We worked with The Gary Smith Partnership to deploy the Marketo marketing automation system to our offices in the UK, France and China”, says John Tierney, VP of Marketing. “Then, by integrating Marketo with our salesforce CRM system, Gary and his team built a robust process that ensures no lead ever gets left behind”.

“Gary and his team brought the technical expertise about Marketo and salesforce. But more importantly, they brought the business experience plus sales and marketing process knowledge that enabled us to implement a fantastic solution”.

Are Sales right to complain about Marketing leads?

5 lessons from a customer project

Read the blog post

What we do

Create and implement a content strategy.

Content Management

 

• Create and implement content strategy.

• Design new content creation processes.

• Strengthen existing content and boost search engine results.

• Create new and re-purpose existing content.

Pardot and Marketo

 

• Implement and configure Pardot and Marketo.

• Sync CRM data with marketing automation platform.

• Deliver visibility on marketing effectiveness

• Provide ongoing marketing automation training and support

 Implement and configure Pardot and Marketo marketing automation platforms.
Implement robust Marketing-to-Sales hand-off process.

Lead Management Process

 

• Implement robust Marketing-to-Sales hand-off process.

• Create accurate lead qualification processes.

• Design appropriate follow up steps.

Data Quality

 

• Enhance existing CRM and marketing automation data.

• Remove duplicate leads, customers and prospects.

• Upgrade data used for segmentation and content delivery.

• Capture leads from new web sources.

Enhance existing CRM and marketing automation data to create a single customer view

Sales & Marketing Alignment | Success Strategy

Blog post on getting the teams working as one

Read the blog post

Popular Blogs

MARKETING AUTOMATION

GET SALESFORCE DOING WHAT YOU WANT

Common Challenges

Get Sales and Marketing working together effectively to deliver your proposition

Alignment

Sales & Marketing working together effectively to deliver your proposition

Increase the flow of sales-ready leads ready to engage with Sales

Leads

Increase the flow of sales-ready leads ready to engage with Sales

Implement effective hand-off processes between Marketing and Sales

Hand-off

Implement effective hand-off processes between Marketing and Sales

Prioritize leads and identify those people ready to speak to a salesperson

Qualify

Prioritize leads and identify those people ready to speak to a salesperson

Use marketing automation to help people get to know, like and trust what your company

Nurture

Help people get to know, like and trust what your company

Get the Pardot and Marketo marketing automation tools doing what you need

Pardot & Marketo

Get the Pardot & Marketo marketing automation tools doing what you need

Improve, extend and de-duplicate core data to create a single customer view

Data

Improve, extend and de-duplicate core data to create a single customer view

Create the high quality, tailored content that feeds your marketing automation program

Content

Create the high quality, tailored content that feeds your marketing automation program

Determine which marketing campaigns are worth their salt and which are not

Analyse

Determine which marketing campaigns are worth their salt and which are not

Customer Story

Linx customer story on marketing automation using Marketo

Based near Cambridge, UK, Linx Printing Technologies manufacture advanced printers used in production lines around the world.

The company has offices in the UK, France and China and an independent distributor network covering 50 countries.

Generating warm leads for product extensions and enhancements from existing customers is a key revenue driver. These leads are qualified by the Linx telemarketing team and allocated to distributors or the field sales team.

"We worked with The Gary Smith Partnership to deploy the Marketo marketing automation system to our offices in the UK, France and China", says John Tierney, VP of Marketing. "Then, by integrating Marketo with our salesforce CRM system, Gary and his team built a robust process that ensures no lead ever gets left behind".

"Gary and his team brought the technical expertise about Marketo and salesforce. But more importantly, they brought the business experience plus sales and marketing process knowledge that enabled us to implement a fantastic solution".

What We Do

Create and implement a content strategy.

Content Management

 

• Create and implement content strategy.

• Design new content creation processes.

• Strengthen existing content and boost search engine results.

• Create new and re-purpose existing content.

 Implement and configure Pardot and Marketo marketing automation platforms.

Pardot and Marketo

 

• Implement and configure Pardot and Marketo.

• Sync CRM data with marketing automation platform.

• Deliver visibility on marketing effectiveness

• Provide ongoing marketing automation training and support

Implement robust Marketing-to-Sales hand-off process.

Lead Management Process

 

• Implement robust Marketing-to-Sales hand-off process.

• Create accurate lead qualification processes.

• Design appropriate follow up steps.

Enhance existing CRM and marketing automation data to create a single customer view

Data Quality

 

• Enhance existing CRM and marketing automation data.

• Remove duplicate leads, customers and prospects.

• Upgrade data used for segmentation and content delivery.

• Capture leads from new web sources.

Popular Blogs