Get marketing automation tools doing what you need to boost the flow of qualified leads
Implement Pardot, Marketo and Hubspot to build the marketing processes that deliver a steady stream of sales-ready leads
DELIVER RELEVANT CONTENT
Create and automatically send the right messages, to the right people, at the right time.
Track which customers and prospects open, read and engage with your content in the way that you want.
Combine information on how customers and prospects behave with firmographic data.
Determine who telemarketing and sales teams should contact – and when.
Implement robust lead management processes. Automatically place leads in relevant nuture programs.
Leave no gaps in handover processes from marketing, telesales and field sales.
Get the detailed insight needed for continuous improvement in marketing performance.
Test, experiment and learn in real-time what works and what doesn’t.
Based near Cambridge, UK, Linx Printing Technologies manufacture advanced printers used in production lines around the world.
The company has offices in the UK, France and China and an independent distributor network covering 50 countries.
Generating warm leads for product extensions and enhancements from existing customers is a key revenue driver. These leads are qualified by the Linx telemarketing team and allocated to distributors or the field sales team.
“We worked with The Gary Smith Partnership to deploy the Marketo marketing automation system to our offices in the UK, France and China”, says John Tierney, VP of Marketing. “Then, by integrating Marketo with our salesforce CRM system, Gary and his team built a robust process that ensures no lead ever gets left behind”.
“Gary and his team brought the technical expertise about Marketo and salesforce. But more importantly, they brought the business experience plus sales and marketing process knowledge that enabled us to implement a fantastic solution”.