Marketing Automation
How To Track Changes In The Lead Score And Highlight Priority Prospects
How To Track Changes In The Lead Score And Highlight Priority Prospects Contact us Tracking how a prospect’s lead score changes over time means you can quickly get in touch with potential customers at the right time. We call the change in lead score value over time the lead score velocity. You can also refer…
Read MoreWhy Lead Scoring and Lead Grading Are Important
Why Lead Scoring and Lead Grading Are Important Contact us Lead scoring and lead grading are vital if you want to boost the productivity of your sales teams. Why? Because when you push lead scores and grades from Pardot or Marketo into Salesforce, you deliver a superb way for salespeople to prioritize early-stage prospects. That means they…
Read MoreThe Mini Dictionary of Marketing Automation Terms
The Mini Dictionary of Marketing Automation Terms Contact us Getting the sales team to cold call an unqualified list of leads is like giving up smoking or going on a diet. There’s always something that gets in the way. Tomorrow is always a better time to start than today. And in any case, it often…
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