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The Ultimate Guide To Campaigns In Salesforce | With Examples

This article is a complete guide to using Campaigns in Salesforce. In this expert-written guide you'll learn all about: The essential features of Salesforce Campaigns. How to create and customize Campaigns in Salesforce. How to use Campaign Members. Syncing marketing...

Why Lead Scoring and Lead Grading Are Important

Lead scoring and lead grading are vital if you want to boost the productivity of your sales teams. Why? Because when you push lead scores and grades from Pardot or Marketo into Salesforce, you deliver a superb way for salespeople to prioritize early-stage prospects....

How Expected Revenue Delivers Reliable Sales Forecasts (2020)

Expected Revenue delivers a reliable forecast of future sales in many companies. It's a sales forecast you can defend in front of the board. Unfortunately, however, some executives dismiss Expected Revenue in Salesforce as irrelevant. That's a pity because not having...

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