Customer Story | Omada Identity
How Omada Identity Simplified Volume Pricing Without CPQ
“The GSP Volume Pricing app transformed the way our salespeople use Salesforce. We no longer maintain lots of spreadsheets with everyone using different versions because all our pricing now happens directly in Salesforce!”
Alex Ferrario
Revenue Operations Manager, Omada
Omada Identity, a global leader in identity governance, relied on spreadsheets to manage Salesforce pricing. Although flexible, this method caused ongoing version control problems, consumed considerable admin time, and made it difficult to handle their tiered pricing model in a scalable way. CPQ was the obvious alternative, but the cost and complexity were seen as much too high for a mid-sized company like Omada.
That’s when they came across the GSP Volume Pricing app. Found through a simple Google search, the app offered a straightforward, flexible solution that works directly within Salesforce. With tiered pricing supported natively, the team could implement the app quickly and adapt as their business needs change.
THE CHALLENGE
Manual Processes and Salesforce Limitations
A long-time user of Salesforce, Omada Identity found itself struggling with serious limitations in its pricing management process. The team relied on highly manual, spreadsheet-driven workflows to manage their various product pricing tiers.
The problem with this approach was that while Microsoft Excel provided flexibility, it meant constant version control and approval tracking issues. It also consumed a significant amount of admin time that could have been better spent on strategic initiatives.
Omada needed a pricing solution that could handle its specific tier-based pricing model, but the limitations of Salesforce’s built-in functionality made this impossible.
“Salesforce was never really intended to be used with hybrid or consumption usage, and the limitations around product and revenue schedules are still very high. For a company like ours, with a pricing model structured in tiers, it doesn’t work. You’re basically left with two options: either struggle, or buy CPQ (Revenue Cloud), which is a massive cost to implement and manage,” explained Alex Ferrario, Revenue Operations Manager.
While Salesforce CPQ was an option, the cost and complexity of implementing this tool were perceived as risky for a mid-sized organization like Omada.
THE SOLUTION
A Flexible Alternative
Discovering the Volume Pricing app from a simple Google search, Alex could see that the app offered a targeted solution to their specific pricing challenges in Salesforce. “It was a no-brainer to reach out to GSP,” he explained.
Unlike CPQ, which requires significant configuration and substantial investment, the Volume Pricing app offered a modular and flexible approach, which was perfect for Omada’s small team. As a Salesforce-native app, it also plugs directly into Salesforce, allowing the team to manage tier-based pricing directly within their existing environment.
“It enables a quicker and more flexible implementation process, compared to implementing a full CPQ system,” Alex notes.
THE OUTCOME
Immediate Impact and Long-Term Flexibility
The Volume Pricing app had an immediate impact for Omada. By moving away from manual spreadsheets, the team eliminated repetitive admin work and gained accurate, reliable pricing, freeing up valuable time to focus on driving revenue.
The app enabled Omada to solve its pressing pricing challenges without a disruptive system overhaul and provides a flexible solution that can adapt to evolving business needs.
Beyond this, the partnership with GSP proved to be a bonus. Alex highlights the positive collaboration: “My experience has been great and GSP are a bunch of enjoyable people to work with,” Alex commented. “The team are Salesforce experts and understood our business requirements very well, and worked to translate this into the technical implementation.”
Ready to Transform Your Pricing Strategy?
The GSP Volume Pricing app makes Salesforce pricing straightforward with no more clunky spreadsheets.
Curious to find out more? Check out our blog post, Volume Pricing in Salesforce Made Simple – No CPQ Required, or fill in the form below to explore how the app could work for your business.
About Omada
Omada Identity, headquartered in Copenhagen, Denmark, is a global market leader in Identity Governance and Administration (IGA). Its fully featured, enterprise-grade solutions help organizations achieve compliance, reduce risk, and maximize efficiency.
Founded in 2000, Omada delivers innovative identity management to complex hybrid environments based on a proven best practice process framework and deployment approach.
