About Us
The Gary Smith Partnership was established by Gary Smith and Sally Torkington in 2013.
"We realized the world was awash with frustrated sales managers", says Sally. "We met many people asking for help to get Salesforce doing what they need to drive revenue".
Since then, the same three-pronged strategy continues to drive us forward:
1. Focus on Customers Who Already Have Salesforce
Many businesses know they can significantly increase their Salesforce benefits without buying more licenses.
However, they need help and advice on the right approach.
2. Be Helpful to People Without Demanding Anything in Return
We have over 100 blog posts providing non-technical information on getting Salesforce to do what you want, as well as our free GSP Sales Dashboard, which helps sales leaders gain enhanced visibility of their pipeline and sales performance.
"We took a leap of faith that being useful to people means the world will beat a path to your door," says Gary. "Fortunately, it turned out to be true."
3. Build Powerful, Easy-to-Use Salesforce Apps
Salesforce is a great system, but there are things it doesn't do (or needs to improve on) that are essential for salespeople.
That's why the GSP app range extends Salesforce's functionality for sales teams or addresses known limitations in the system.
Today, hundreds of companies worldwide use our apps and bespoke services.
Our Values
Here's what to expect when you talk with GSP:
- Highly proficient: We guarantee expert-level service.
- Business acumen: We understand sales and marketing processes.
- Empathy: We are confident you'll like everyone you work with.
- Straightforward: What you see is what you get.
- No pressure: If you want to work with us, great. If we've been helpful to you, but you prefer not to work with us, that's also fine!
Our Values
Here's what you can expect when you talk with GSP.
- Highly proficient. We guarantee top-notch expertise.
- Business acumen. We understand sales and marketing processes.
- Empathy. We are confident you'll like everyone you work with.
- Straightforward. What you see is what you get.
- No pressure. If you want to work with us, great. If we've been helpful to you, but you prefer not to work with us, that's also fine.
If you like that sound of that, don’t hang around, speak to us today.
Our Journey So Far...
2003
When Gary met Sally, they joined forces to deliver Europe’s first major Salesforce implementation - and that's where our story began.
2004
Gary and Sally start a ten-year partnership as freelance consultants working on Salesforce and sales automation projects.
2013
Gary and Sally co-found The Gary Smith Partnership to get Salesforce doing what you want.
2015
Our very first blog post was published! Read it here: The #1 Pipeline Report You Should Be Using This Year.
2018
2018
The GSP Target Tracker app launched, giving executives a powerful way to track pipeline coverage and sales performance versus quota.
2019
2020
2020
Our 100th blog post is published (Best Practices and Recommendations on Opportunity Stages)!
2021
Over 1 million people have visited the GSP website.
2021
2022
10,000th install of the GSP Sales Dashboard.
2023
The GSP website attracts over 2 million visitors.
2024
The GSP Subscription Manager launches - everything you need to track detailed MRR metrics and manage subscription products in Salesforce.
2025
The team competes in the East Leake 2025 Team Relay Triathlon together in April!
2025
We’re Trusted Worldwide to Deliver Results.
“Gary and his team brought the business experience and knowledge that enabled us to implement a fantastic solution”
- John Tierney,
VP Marketing & Service, Linx Technology
“Gary and his team brought the business experience and knowledge that enabled us to implement a fantastic solution”
- John Tierney,
VP Marketing & Service, Linx Technology
“Gary and his team brought the business experience and knowledge that enabled us to implement a fantastic solution”
- John Tierney,
VP Marketing & Service, Linx Technology
“Gary and his team brought the business experience and knowledge that enabled us to implement a fantastic solution”
- John Tierney,
VP Marketing & Service, Linx Technology
Key Account Planner
AppExchange review
“Great tool, lightweight and easy to use to extend Salesforce and incorporate more account management features. The evaluation process was also made quite easy by GSP. Overall I would recommend this application!”
- Danielle DeLozier
Target Tracker
AppExchange review
“We needed a simple solution to track goals,quotas & this was it! The tool is user friendly and provided exactly what we needed.”
- Latrice Lee
Interested in any of our apps?