Driving Business Benefits

In every business, some critical customers disproportionately impact your revenue and profits. Likewise, some customers and prospects contribute little revenue...

We have identified ten best practices our most successful customers use in the GSP app. This blog post describes these...

Let’s say you are building a one-year Account Plan for an essential customer. You have four choices when it comes...

The GSP app allows you to define the Account Plan length for between 3 months and three years. However, we...

Objectives are the most critical element of your Account Plan. That’s because they represent the business outcomes you are aiming...

Up-selling and cross-selling to existing customers is critical for driving revenue growth in many businesses. If true in your company,...

Some organizations choose to wrap an approval process around the Account Plan. For example, the salesperson creates the Account Plan...

Many companies have clients with multiple business units, often across many countries. No doubt, the relevance of these business units...