Why Use Account Plans?

In every business, some critical customers disproportionately impact your revenue and profits.

Likewise, some customers and prospects contribute little revenue but have significant growth opportunities.

These are the customers and prospects for whom you need Account Plans.

Without an Account Plan, you quickly focus on day-to-day issues and tactical activities. As a result, you are leaving the long-term growth and care of the customer relationship to chance.

However, creating an Account Plan forces you to think about the longer-term, strategic priorities within the relationship. It means you hone in on the high-impact topics that deliver ongoing growth.

Likewise, you work out what can go wrong and plan mitigating actions.

Finally, you track the status and outcome of your objectives and iterate the plan throughout the year.

You can do all this and more in the GSP Account Planning app.

The result? Increased business growth, improved customer satisfaction, and better retention.

See also:
Best practices for using the GSP Account Planning app